What a production day actually costs — Editor grading a sequence on a timeline in a darkened post-production suite

Media — 2026-01-14

What a production day actually costs

Crew, kit, insurance, post and contingency, broken down honestly so you can read a quote properly before you sign it.

MediaM3CA Production6 min read

Most production quotes hide the same five costs behind one number. Here is the breakdown we use internally, in the order it lands on a budget.

The five lines that move

  • Crew: the day rate is the smallest part; prep, travel and turnaround are the rest.
  • Kit: camera and lenses are predictable, lighting and grip are where a day quietly doubles.
  • Insurance and permits: cheap to buy, expensive to discover on the morning of a shoot.
  • Post: assume edit time is at least three times shoot time for anything narrative.
  • Contingency: ten percent, held back, spent openly or returned.

A quote you can read is a quote you can argue with, and that is the point.

If a supplier will not itemise those five lines, the risk has not gone away. It has just moved to you.

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