International film festival relaunch: 4× international submissions in one edition

Luminary Film Festival had lost momentum after the pandemic, with submission numbers down 60% and a dwindling industry profile. The organisation needed a strategic overhaul and a production partner capable of rebuilding credibility with international filmmakers and distributors.

M3CA led a 6-month strategy and operations engagement: a full brand refresh positioning Luminary as an international emerging talent platform, a new submission portal built to FilmFreeway standards, a curated industry outreach campaign targeting 1,200 distribution companies and film schools in 34 countries, and a reimagined awards ceremony produced with broadcast-quality recording for YouTube distribution. M3CA also negotiated 4 industry partnership agreements with streaming platforms to offer finalist distribution opportunities — a first for the festival.