2025 — Verdant Festival
Boutique music festival scaled to 12,000 capacity with zero operational failures
Scaled from 4,000 to 12,000 capacity with zero operational failures. 11,800 tickets sold pre-event.
Source: projects.m3ca.com — verified 26 August 2026
+82%
revenue growth
+63%
audience growth
89
NPS
How it went
01
The brief
Verdant Festival had grown organically to 4,000 attendees but faced a critical scaling challenge: its production, logistics and communications infrastructure couldn't support a planned expansion to 12,000 capacity without a full operational rebuild.
02
What we did
M3CA assumed end-to-end production management responsibility 24 weeks out. We redesigned the site layout using crowd modelling data, specified a new 3-stage PA and power infrastructure, overhauled the artist and rider coordination process, and built a dedicated festival operations manual from scratch. M3CA's brand team refreshed the visual identity and ran a 16-week social campaign that sold 11,800 of 12,000 tickets before the event. A 6-person content crew produced real-time social content throughout the 3-day event, driving 2.1M impressions over the weekend.
03
What happened
Scaled from 4,000 to 12,000 capacity with zero operational failures. 11,800 tickets sold pre-event. NPS of 89. Social content hit 2.1M impressions over the festival weekend.
2025 — Verdant Festival
Boutique music festival scaled to 12,000 capacity with zero operational failures
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