2026 — Kova Active
Product launch film series: 3× e-commerce conversion on launch day
E-commerce conversion 3× baseline. ROAS 5.2x on social spend.
Source: projects.m3ca.com — verified 26 August 2026
5.2x
return on ad spend
+67%
conversion lift
+54%
audience growth
How it went
01
The brief
An activewear brand launching a new performance line needed a hero film, 40 product videos and 120 social-format adaptations — all within 5 weeks for a coordinated global launch.
02
What we did
M3CA built a modular production system: a 2-day hero film shoot with athletes on location, a 1-day product table-top shoot with CGI-enhanced motion, and a pipeline that automatically adapted each asset into 6 social formats per video. 160 final assets were delivered on time with full brand consistency.
03
What happened
E-commerce conversion 3× baseline. ROAS 5.2x on social spend.
2026 — Kova Active
Product launch film series: 3× e-commerce conversion on launch day
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