M3CA (Internal Product) project — projects.m3ca.com — a bespoke case study showcase platform built to convert — it project delivered for M3CA (Internal Product) in Agency Technology

2026 — M3CA (Internal Product)

projects.m3ca.com — a bespoke case study showcase platform built to convert

Platform launched in 10 weeks. Demo-to-enquiry conversion rate up 62%.

2026 — M3CA (Internal Product)Case studyM3CA OS

Source: projects.m3ca.com — verified 26 August 2026

+62%

conversion lift

+89%

lead growth

97

NPS

How it went

01

The brief

M3CA's growing portfolio of 59+ case studies was locked inside a generic PDF deck and a WordPress page that couldn't do justice to the quality of work delivered. Prospective clients landing on the portfolio had no way to filter by industry, explore outcomes, or connect specific results to their own sector. The agency needed a purpose-built showcase that felt as premium as its work — without relying on any third-party portfolio platforms.

02

What we did

M3CA designed and built projects.m3ca.com from the ground up: a white-labeled React SaaS application hosted at a custom subdomain as a seamless extension of the M3CA brand ecosystem. The platform features 14 filterable categories, a sticky category sidebar, live search, animated case study cards with headline outcome metrics, a full-screen modal with directional slide transitions, swipe gesture support for mobile, a related case studies discovery engine, and a 'Built by M3CA' spotlight section showcasing the agency's own internal products. An admin panel allows the M3CA team to add, edit, and manage case studies without engineering involvement. The platform integrates directly with the enquiry pipeline via a contact form wired to a triage edge function that scores and routes leads automatically.

03

What happened

Platform launched in 10 weeks. Demo-to-enquiry conversion rate up 62%. Inbound lead volume up 89% attributed to improved portfolio discoverability. Average session duration 4m 38s. NPS 97 from internal team.

M3CA (Internal Product) project — M3CA Marketing Platform — multi-client campaign management SaaS built in-house — it project delivered for M3CA (Internal Product) in Marketing Technology

2026 — M3CA (Internal Product)

projects.m3ca.com — a bespoke case study showcase platform built to convert

DisciplinesSaaS Product DesignFull-Stack DevelopmentUX/UI DesignAdmin CMSBrand Identity

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