Couture editorial published across 3 international Vogue editions

Atelier Voss, an emerging couture house, needed editorial imagery with the prestige and production quality to secure placement in top-tier international fashion publications — the step that would establish them as a serious global name.

M3CA led end-to-end creative production for a 3-day editorial shoot. M3CA's art direction team developed the concept 'Golden Hour at the Edge' — a series of rooftop locations across London at the cusp of dusk, creating a cinematic tension between the structured couture silhouettes and the volatile sky. M3CA handled full casting, coordinated a team of eight across hair, makeup, and styling, and delivered 420 fully retouched selects. Submissions were pitched directly to Vogue's fashion desks by M3CA's press contact network.