2026 — NorthArc Energy
Employer brand video campaign reduces cost-per-hire by 38%
Cost-per-hire reduced 38%. Average time-to-fill reduced from 94 days to 51 days.
Source: projects.m3ca.com — verified 26 August 2026
-38%
cost per acquisition
+74%
lead growth
+88%
audience growth
How it went
01
The brief
NorthArc Energy was struggling to attract engineering talent in a highly competitive market — their employer brand was invisible on social media and their job ads were performing below industry benchmarks on LinkedIn and Indeed. Vacancies were taking an average of 94 days to fill.
02
What we did
M3CA developed a full employer brand platform for NorthArc: a brand positioning centred on 'the people who power the future', expressed through a hero campaign film, 18 employee story videos, and a photography library of 220 workplace images. The campaign ran across LinkedIn, Instagram and YouTube with a targeted paid strategy built on custom audience segments. M3CA provided monthly analytics reviews with iterative creative optimisation throughout the 12-week live campaign period.
03
What happened
Cost-per-hire reduced 38%. Average time-to-fill reduced from 94 days to 51 days. LinkedIn follower growth 88% over 12 weeks. Organic application volume up 74%. NPS of 87 from hiring team.
2026 — NorthArc Energy
Employer brand video campaign reduces cost-per-hire by 38%
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