Careers discovery platform drives 3× graduate applications for FTSE 250 employer

Alderton Group was losing top graduate candidates to better-branded competitors — despite offering superior development programmes. Their careers site was outdated, slow, and did not reflect the culture or opportunity the business genuinely offered. Application conversion was well below industry average.

M3CA ran a full UX research phase — conducting 24 candidate interviews and 8 hiring manager workshops — before designing and building a purpose-built careers platform. The platform features an immersive role discovery experience, a transparent salary and progression visualiser, a team culture hub with 40 employee video profiles produced by M3CA, and a streamlined 4-step application flow integrated directly with the Workday ATS. The employer brand strategy redefined Alderton's voice as honest, ambitious and human — reflected in all copy, video and photography assets produced by M3CA.