2025 — The Aurelian Collection
5-star hotel group: 3× direct bookings via AI marketing
Direct bookings tripled. OTA commission spend reduced by 42%.
Source: projects.m3ca.com — verified 26 August 2026
+58%
conversion lift
-42%
cost per acquisition
How it went
01
The brief
A 6-property luxury hotel group was losing 68% of revenue to OTA commissions. They needed to shift guests to direct booking without compromising brand prestige.
02
What we did
M3CA deployed a full-funnel direct booking strategy: AI-generated SEO content that ranked for high-intent keywords, personalised email automations triggered by browsing behaviour, and precision retargeting campaigns that spoke to guests by stay type. OTA dependency dropped within 90 days.
03
What happened
Direct bookings tripled. OTA commission spend reduced by 42%. £1.8M in incremental direct revenue in year one.
2025 — The Aurelian Collection
5-star hotel group: 3× direct bookings via AI marketing
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