2026 — Luxe & Co.
D2C fashion brand triples online revenue in 4 months
Revenue 3× in 4 months. Cart recovery rate lifted from 3.8% to 22%.
Source: projects.m3ca.com — verified 26 August 2026
+200%
revenue growth
+68%
conversion lift
-61%
churn
How it went
01
The brief
A premium D2C fashion brand had an outdated Shopify store with a 3.8% cart abandonment recovery rate and a disjointed paid-social strategy. Revenue had plateaued despite a strong product line.
02
What we did
M3CA rebuilt the storefront with a performance-first Shopify theme, implemented personalised product recommendations using AI-driven merchandising, launched a 7-step abandoned cart email sequence, and restructured Meta and TikTok ad campaigns around high-intent audience segments. A full CRO audit drove 14 UX improvements across the funnel.
03
What happened
Revenue 3× in 4 months. Cart recovery rate lifted from 3.8% to 22%. ROAS improved to 6.1×.
2026 — Luxe & Co.
D2C fashion brand triples online revenue in 4 months
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