2025 — Hartfield Home
Multi-location retailer unifies online and in-store experience
Oversell errors eliminated. 38% lift in online conversion.
Source: projects.m3ca.com — verified 26 August 2026
+38%
conversion lift
-92%
downtime
95%
client satisfaction
How it went
01
The brief
A 12-store home goods retailer had zero visibility between online and physical inventory. Staff spent hours reconciling stock manually, resulting in 18% oversell errors and frustrated customers.
02
What we did
M3CA architected a unified commerce platform connecting the Shopify storefront to each store's POS via a real-time inventory sync layer. A central customer data platform consolidated purchase history across channels, enabling personalised in-store recommendations via staff-facing tablets. Fulfillment logic was rebuilt to support click-and-collect and ship-from-store.
03
What happened
Oversell errors eliminated. 38% lift in online conversion. Click-and-collect orders up 210% in 60 days.
2025 — Hartfield Home
Multi-location retailer unifies online and in-store experience
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